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Boys' toys market size in Japan 2014-2016

Published by C. Diep, Sep 24, 2019
The statistic depicts the shipment value of the boys' toys market in Japan from fiscal year 2014 to 2016. In fiscal 2014, the boy character toys market size amounted to approximately 114 billion Japanese Yen. This value was forecasted to decrease to about 109 billion yen in fiscal 2016.

Shipment value of the boys' toys market in Japan from fiscal year 2014 to 2016 (in billion Japanese Yen)

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Release date

January 2017

Region

Japan

Survey time period

October to December 2016; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Method of interview

Face-to-face interview

Supplementary notes

*Forecast.
Figures include boy-character toys, toy radio controls, other toys for boys (most of trading card games and high-targeted toys included, among all the smartphone-imitated toys, those featured with characters are included).
Targets were manufacturers, wholesalers, and retailers of toys and game contents.
1 Japanese Yen equals 0.00898 U.S. dollars or 0.00842 euros as of April 2017.

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