Boys' toys market size in Japan 2019-2021

Shipment value of the boys' toys and characters market in Japan from fiscal year 2019 to 2021

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Release date

January 2023



Survey time period

fiscal years 2019 to 2021; the Japanese fiscal years starts on April 1 of each stated year and end on March 31 of the following year

Special properties

market size is based on the shipment value at manufacturers

Supplementary notes

Figures include boy-character toys, toy radio controls, other toys for boys (most of trading card games and high-targeted toys included), and all the smartphone-imitated toys featuring characters.
Targets were manufacturers, wholesalers, and retailers of toys, toys for building scale models/toys for hobbies, and TV game content manufacturers.
Data prior to fiscal year 2021 come from previous reports.
100 Japanese yen equal 0.67 U.S. dollars or 0.63 euros as of October 2023.
Values have been rounded.

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