Daily radio reach in selected metropolitan areas in Brazil 2022
A study carried out in Brazil from April to June 2022 found that about nine out of 10 consumers in the metropolitan area of Belo Horizonte listened to the radio daily. In the metropolitan areas of Salvador, Recife, and Campinas, the share stood just below 80 percent. Meanwhile, the average daily time spent listening to the radio per listener in Brazil decreased by over 10 percent in 2022.
