Most valuable SUV brands worldwide 2019

Haval was ranked among the most valuable sport utility vehicle (SUV) brands in 2019, based on Brand Finance's Brand Valuation. The Great Wall Motors brand reached a brand value of 3.8 billion U.S. dollars in 2019.

Leading SUV producers worldwide in 2019, based on brand value (in billion U.S. dollars)

Characteristic	Brand value in billion U.S. dollars
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Release date

March 2020

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Region

United States

Survey time period

2019

Supplementary notes

* These carmakers are not SUV specialists; figures were taken from a table released on brandirectory.com in 2019.
The values for Jeep and Land Rover were calculated based on 2020 figures and growth rates; the value for Mahindra was taken from the Brand Finance India 100 report published in July 2019.
The value for Haval was taken from the 2019 Automotive Industry report released by Brand Finance in March 2019.
According to the source, a brand is defined as a marketing-related intangible asset including, but not limited to, terms, names, symbols, logos, signs and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value.

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