Penetration of online subscription or rental services in Canada 2016

Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016

Penetration of online subscription or rental services in Canada 2016 This statistic presents the share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016. During the survey period, five percent of respondents stated that they had used or subscribed to monthly health or beauty product services.
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Share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016

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Share of respondents
Clothes/accessories rental services (e.g., Rent the Runway, Bag Borrow or Steal, Le Tote)5%
Monthly subscription services for clothes or accessories (e.g. Trunkclub, StitchFix, Trendsend)3%
Monthly subscription services for health or beauty products (e.g., Birchbox, Ipsy, Target, Beauty Box)5%
Monthly subscription services for groceries (e.g., Amazon Fresh, Blue Apron, HelloFresh)7%
Share of respondents
Clothes/accessories rental services (e.g., Rent the Runway, Bag Borrow or Steal, Le Tote)5%
Monthly subscription services for clothes or accessories (e.g. Trunkclub, StitchFix, Trendsend)3%
Monthly subscription services for health or beauty products (e.g., Birchbox, Ipsy, Target, Beauty Box)5%
Monthly subscription services for groceries (e.g., Amazon Fresh, Blue Apron, HelloFresh)7%
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This statistic presents the share of internet users in Canada who have used or subscribed to selected online rental or subscription services in the past 12 months as of October 2016. During the survey period, five percent of respondents stated that they had used or subscribed to monthly health or beauty product services.
Show more
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