U.S. online shopper awareness of selected trust seals for online shops 2017

This statistic presents the share of online shoppers in the United States who were aware of selected trust seals for online shops as of April 2017. During the survey period, 73 percent of respondents stated that they had come across the Norton Secured trust seal.

Which of the following seals of approval have you seen in online shops?

Seal of approvalShare of respondents
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Source

Release date

May 2017

Region

United States

Survey time period

April 12 to 14, 2017

Number of respondents

1,052 respondents

Age group

18 years and older

Special properties

shop online at least once per year

Method of interview

Online survey

Supplementary notes

Original Question: Online shops can pay seal issuers certain fees in order to be granted the right to display the respective certificate(s) on their shops. Which of the following seals of approval have you seen in online shops?

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