U.S. online shopper awareness of trust seals 2017

This statistic presents the share of online shoppers in the United States who were aware of trust seals for online shops as of April 2017. During the survey period, only 19 percent of respondents knew what seals of approval for online shops were.

Do you know what seals of approval for online shops are?

Characteristic	Share of respondents
Yes, I know what that is	19%
I have heard of them, but I am not exactly sure what they are	44%
I haven’t heard of seals of approval for online shops	38%

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Release date

May 2017

More information

Region

United States

Survey time period

April 12 to 14, 2017

Number of respondents

1,052 respondents

Age group

18 years and older

Special properties

shop online at least once per year

Method of interview

Online survey

Citation formats

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