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Fashion retail segment share of voice leaders U.S. 2020

Published by Joseph Johnson, Feb 23, 2021
Amazon.com had the biggest share of voice in the online fashion retail retail segment in the United States from July to September 2020. According to Pi Datametrics, the online retail platform had a share of voice of 10.1 percent on Google during the measured period.

Share of voice among leading online fashion retailers in the United States from October to December 2020

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Source

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Release date

January 2021

Region

United States

Survey time period

Q4 2020

Number of respondents

14,525 sites

Special properties

across Google US; wider industry metics may vary

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories

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