Fashion retail segment share of voice leaders U.S. 2019

Published by J. Clement, Feb 11, 2020
Macys.com had the biggest share of voice in the online fashion retail retail segment in the United States from October to December 2019. According to Pi Datametrics, the online retail platform had a share of voice of 8.38 percent on Google during the measured period.

Share of voice among leading online fashion retailers in the United States from October to December 2019

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Source

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Release date

February 2020

Region

United States

Survey time period

Q4 2019

Special properties

across Google US; 14,525 sites

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories

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