Share of voice among leading online fashion retailers in the United States from April to June 2018

Share of voice among leading U.S. online fashion retailers 2018 This statistic presents the share of voice among leading fashion retailers in the United States from April 1 to June 30, 2018. According the findings, the leading fashion retailer with the highest share of voice relative to the rest was Macy's, whose share of voice amounted to 13.5 percent. Coming in second was the fashion retailer Forever 21 with a 7.75 percent share of voice.
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Share of voice
Macy's (macys.com)13.5%
Forever 21 (forever21.com)7.75%
Nordstrom (nordstrom.com)5.1%
Charlote Russe (charlotterusse.com)3.86%
Amazon (amazon.com)3.78%
Target (target.com)3.54%
H&M (hm.com)2.92%
Express (express.com)2.65%
Fashion Nova (fashionnova.com)2.64%
Wikipedia (wikipedia.org)2.53%
American Eagle (ae.com)2.45%
Urban Outfitters (urbanoutfitters.com)2.17%
Share of voice
Macy's (macys.com)13.5%
Forever 21 (forever21.com)7.75%
Nordstrom (nordstrom.com)5.1%
Charlote Russe (charlotterusse.com)3.86%
Amazon (amazon.com)3.78%
Target (target.com)3.54%
H&M (hm.com)2.92%
Express (express.com)2.65%
Fashion Nova (fashionnova.com)2.64%
Wikipedia (wikipedia.org)2.53%
American Eagle (ae.com)2.45%
Urban Outfitters (urbanoutfitters.com)2.17%
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Description Source More information
This statistic presents the share of voice among leading fashion retailers in the United States from April 1 to June 30, 2018. According the findings, the leading fashion retailer with the highest share of voice relative to the rest was Macy's, whose share of voice amounted to 13.5 percent. Coming in second was the fashion retailer Forever 21 with a 7.75 percent share of voice.
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Release date
August 2018
Region
United States
Survey time period
April to June 2018
Special properties
across Google US
Supplementary notes
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 1,548 of the most commercially valuable terms, and categories consisted of the following three options, womenswear, menswear, and non-gender specific.

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