Leading fashion websites in the U.S. 2021, by share of voice

Published by Daniela Coppola, Feb 8, 2022
Amazon.com had the biggest share of voice in the online fashion retail retail segment in the United States from October to December 2021. The online retail platform had a share of voice of 7.75 percent on Google during the measured period. Nordstrom and Macy's followed in the ranking, with 5.52 and 3.06 percent, respectively.

Share of voice among leading online fashion retailers in the United States in 4th quarter 2021

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In cooperation with
Pi Datametrics
Release date

February 2022

Region

United States

Survey time period

Q4 2021

Number of respondents

14,525 sites

Special properties

across Google US; wider industry metics may vary

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories

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