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Share of voice among leading U.S. online fashion retailers 2018
Share of voice among leading U.S. online fashion retailers 2018
Share of voice among leading online fashion retailers in the United States from April to June 2018
by J. Clement,
last edited
Jun 11, 2019
This statistic presents the share of voice among leading fashion retailers in the United States from April 1 to June 30, 2018. According to Pi Datametrics, the leading fashion retailer with the highest share of voice relative to the rest was Macy's, whose share of voice amounted to 13.5 percent. Coming in second was the fashion retailer Forever 21 with a 7.75 percent share of voice.
Share of voice among leading online fashion retailers in the United States from April to June 2018
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| Share of voice | |
|---|---|
| Macy's (macys.com) | 13.5% |
| Forever 21 (forever21.com) | 7.75% |
| Nordstrom (nordstrom.com) | 5.1% |
| Charlote Russe (charlotterusse.com) | 3.86% |
| Amazon (amazon.com) | 3.78% |
| Target (target.com) | 3.54% |
| H&M (hm.com) | 2.92% |
| Express (express.com) | 2.65% |
| Fashion Nova (fashionnova.com) | 2.64% |
| Wikipedia (wikipedia.org) | 2.53% |
| American Eagle (ae.com) | 2.45% |
| Urban Outfitters (urbanoutfitters.com) | 2.17% |
| Share of voice | |
|---|---|
| Macy's (macys.com) | 13.5% |
| Forever 21 (forever21.com) | 7.75% |
| Nordstrom (nordstrom.com) | 5.1% |
| Charlote Russe (charlotterusse.com) | 3.86% |
| Amazon (amazon.com) | 3.78% |
| Target (target.com) | 3.54% |
| H&M (hm.com) | 2.92% |
| Express (express.com) | 2.65% |
| Fashion Nova (fashionnova.com) | 2.64% |
| Wikipedia (wikipedia.org) | 2.53% |
| American Eagle (ae.com) | 2.45% |
| Urban Outfitters (urbanoutfitters.com) | 2.17% |
© Statista 2019
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Source: Pi Datametrics
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by J. Clement,
last edited
Jun 11, 2019
This statistic presents the share of voice among leading fashion retailers in the United States from April 1 to June 30, 2018. According to Pi Datametrics, the leading fashion retailer with the highest share of voice relative to the rest was Macy's, whose share of voice amounted to 13.5 percent. Coming in second was the fashion retailer Forever 21 with a 7.75 percent share of voice.
- Source
- Pi Datametrics
- Show further sources information
- Show publisher information
- Release date
- August 2018
- Region
- United States
- Survey time period
- April to June 2018
- Special properties
- across Google US
- Supplementary notes
-
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 1,548 of the most commercially valuable terms, and categories consisted of the following three options, womenswear, menswear, and non-gender specific.
Source
- Source
- Pi Datametrics
- Show further sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- United States
- Survey time period
- April to June 2018
- Special properties
- across Google US
- Supplementary notes
-
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 1,548 of the most commercially valuable terms, and categories consisted of the following three options, womenswear, menswear, and non-gender specific.
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Statistics on "Retail brands: Macy's"
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