Depop app: monthly downloads in the U.S. 2017-2022, by device

Depop | Buy & Sell Clothing, a mobile app published by the homonymous UK-based fashion shopping platform, registered nearly 400,000 downloads in the United States in the first two months of 2023. Most of these downloads were made on iPhones and iPads, as opposed to Android devices. The platform has particularly gained popularity among Gen Z users.

Second-hand sustainability

Sustainable shopping across all channels has become a growing trend in recent years. Throughout 2022, the Depop app consistently was downloaded on several hundreds of thousands of devices globally. The platform, acquired by Etsy Inc. in 2021, generated over half a billion U.S. dollars worth of gross merchandise sales in the recently recorded financial year. The leading motivation to buy second-hand among online thrifters in the U.S. was to take advantage of discounted prices.

Recommerce here to stay

Alongside the millions of monthly active users of the Depop app, the platform’s website, depop.com, attracted nearly 10 million visits in May 2022 alone. While Depop has a large audience in the United States, it still reaches several users in its home market of the United Kingdom, with 91 thousand downloads in February 2023. Although overall user growth of Depop has recently decreased, the competitiveness among growing resale platforms worldwide attests to the steady popularity of second-hand e-commerce shopping.