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U.S. fashion and accessories e-retail share 2017-2023

Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023

U.S. fashion and accessories e-retail share 2017-2023 The forecast shows the projected share of apparel and accessories as percentage of total U.S. e-retail sales from 2017 to 2023. In 2018, online fashion sales accounted for 20.4 percent of total retail e-commerce sales in the United States.
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Apparel, footwear and accessories sales as percentage of total retail e-commerce sales in the United States from 2017 to 2023

Percentage of total U.S. e-retail
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Percentage of total U.S. e-retail
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The forecast shows the projected share of apparel and accessories as percentage of total U.S. e-retail sales from 2017 to 2023. In 2018, online fashion sales accounted for 20.4 percent of total retail e-commerce sales in the United States.
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Release date
November 2018
Region
United States
Survey time period
2017 to 2018
Special properties
includes clothing, footwear, bags & accessories
Supplementary notes
*Forecast
The e-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-Commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs and returns.
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