This statistic illustrates the frozen food categories shoppers feel are worth paying slightly more for in the United Kingdom (UK) in 2017, by product. The largest share of consumers would be willing to pay more for ice cream at 47 percent, followed by frozen fish at 33 percent. It seems that consumers are looking for higher quality frozen food products in these categories, with this trend especially evident among younger shoppers.
Frozen food categories consumers believe are worth paying more for in the United Kingdom (UK) in 2017, by product
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Statistics on "Frozen food in the United Kingdom (UK)"
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The Grocer. (April 27, 2017). Frozen food categories consumers believe are worth paying more for in the United Kingdom (UK) in 2017, by product [Graph]. In Statista. Retrieved May 27, 2020, from https://www.statista.com/statistics/706928/frozen-food-shoppers-consider-worth-paying-more-united-kingdom-uk/
The Grocer. "Frozen food categories consumers believe are worth paying more for in the United Kingdom (UK) in 2017, by product ." Chart. April 27, 2017. Statista. Accessed May 27, 2020. https://www.statista.com/statistics/706928/frozen-food-shoppers-consider-worth-paying-more-united-kingdom-uk/
The Grocer. (2017). Frozen food categories consumers believe are worth paying more for in the United Kingdom (UK) in 2017, by product . Statista. Statista Inc.. Accessed: May 27, 2020. https://www.statista.com/statistics/706928/frozen-food-shoppers-consider-worth-paying-more-united-kingdom-uk/
The Grocer. "Frozen Food Categories Consumers Believe Are worth Paying More for in The United Kingdom (Uk) in 2017, by Product ." Statista, Statista Inc., 27 Apr 2017, https://www.statista.com/statistics/706928/frozen-food-shoppers-consider-worth-paying-more-united-kingdom-uk/
The Grocer, Frozen food categories consumers believe are worth paying more for in the United Kingdom (UK) in 2017, by product Statista, https://www.statista.com/statistics/706928/frozen-food-shoppers-consider-worth-paying-more-united-kingdom-uk/ (last visited May 27, 2020)
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