Advertising spending in Denmark 2007-2019

The advertising spending in Denmark slightly increased in recent years, amounting to 13.64 billion Danish kroner in 2017. Additionally, it is forecasted that the expenditure will continue to grow to over 14 billion Danish kroner in 2019. Digital advertising is expected to see a particularly strong growth in the next years.

Digital platforms with the highest ad spends in Denmark

Internet display still accounted for the highest digital ad spend in Denmark. In 2017, the expenditure amounted to 3.12 billion Danish kroner. However, it was forecasted to be replaced by paid search advertising as the leading type of digital advertising in the next years. By the end of 2019, it is predicted that the paid search ad spending would grow to 4.3 billion Danish kroner, whereas companies would invest 3.5 billion Danish kroner on internet display ads.

The highest spending advertisers and industries in Denmark

What kind of companies spend the most on advertising in the country? The travel and transport industry accounted for most of the advertising expenditure, with nearly two billion Danish kroner in 2017. It is followed by retailers, with roughly 1.6 billion Danish kroner. However, the advertisers that invest the highest amount were the furniture factory FDB and the retailer Dansk Supermarked. These companies spent over 300 million Danish kroner each on advertising in the specified year.

Advertising spending in Denmark from 2007 to 2017, with a forecast to 2019

Spending in billion DKK
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Source

Release date

December 2018

Region

Denmark

Survey time period

2007 to 2017

Special properties

net spending

Supplementary notes

* Forecast.

Figures have been rounded.

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