Italy: share of ecommerce sales 2016, by product

This statistic illustrates the distribution of ecommerce sales in Italy in the year 2016, broken down by product category. Overall, the ecommerce industry in Italy was worth 19.6 billion euros, and increased of about 18 percentage points compared to the previous year. As of the survey period, tourism account for 44 percent of whole ecommerce market value, while the market share of clothing industry amount to 10 percent.

Distribution of ecommerce sales in Italy in 2016, by product

Share of ecommerce sales
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Release date

February 2017



Survey time period


Supplementary notes

* Its includes the emerging categories food & grocery, furniture & home living, beauty and toys.

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Statistics on "Clothing industry: consumers' behavior in Italy"

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