Brand or product boycott strategies used by businesses in Canada 2017

How would you deal with a boycott of a brand or product?

by Emma Bedford, last edited Mar 19, 2018
Brand or product boycott strategies used by businesses in Canada 2017 This statistic shows the strategies used by businesses when a product or brand is boycotted by consumers in Canada as of May 2017. During the survey, 39 percent of the respondents said that they would take a neutral position, while 17 percent said that they would drop the product immediately.
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How would you deal with a boycott of a brand or product?

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Share of respondents
Take a neutral position. I’m a grocer, not an activist39%
Wait and see. These things tend to blow over24%
Don’t know. It’s tricky—there are two sides to every dispute and I don’t want to alienate any of my customers20%
Drop it immediately. I don’t need the hassle and there are plenty of other products to fill its place17%
Share of respondents
Take a neutral position. I’m a grocer, not an activist39%
Wait and see. These things tend to blow over24%
Don’t know. It’s tricky—there are two sides to every dispute and I don’t want to alienate any of my customers20%
Drop it immediately. I don’t need the hassle and there are plenty of other products to fill its place17%
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by Emma Bedford, last edited Mar 19, 2018
This statistic shows the strategies used by businesses when a product or brand is boycotted by consumers in Canada as of May 2017. During the survey, 39 percent of the respondents said that they would take a neutral position, while 17 percent said that they would drop the product immediately.
Show more
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