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Consumer perception of the variety of energy tariffs in Great Britain 2016

This statistic shows the consumer perception of the range of different tariffs available in Great Britain (GB), by engagement segment in 2016. It shows that consumers considered to be more engaged with the energy market tend to think there is too much choice. Of those in the so-called Unplugged segment, 9 percent say there is too little choice when it comes to energy tariffs.

Energy consumer perception of the range of different tariffs available in Great Britain (GB) in 2016, by level of engagement

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Release date

August 2016


United Kingdom (Great Britain)

Survey time period


Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*Base consists of all consumers.

The source created an index of engagement, giving consumers scores based on various actions such as switching suppliers or comparing tariffs. A consumer could score between zero and 70 points, and subsequently would be put into one of the following engagement segments:
Unplugged (least engaged) - 0 to 10 points
On standby - 11 to 20 points
Tuned in - 21 to 35 points
Switched on (most engaged) - 36 points or more

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