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Major forms of O2O strategies of surveyed department stores in China 2016

Published by Agne Blazyte, Mar 19, 2020
This statistic shows the major forms of online-to-offline strategies of surveyed department store in China in 2016. According to the survey, 96 percent of the department stores have been supporting the in-store mobile payment function.

Major forms of online-and-offline (O2O) strategies of surveyed department stores in China as of 2016

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Release date

March 2017

Region

China

Survey time period

November to December 2016

Number of respondents

85 key department store operators

Supplementary notes

The report analyses the macroeconomic data, collects financial reports from 85 domestic department stores to gauge the sector’s business performance in 2016, as well as conducts a survey with over 60 department store operators to identify their latest developments and strategies.

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