Merchandise direct sales of department store operators in China 2016

This statistic shows the major merchandise direct sales of department store operators in China as of 2016, by product category. According to the survey, around 62 percent of the surveyed department stores operators have engaged in apparel merchandise direct sale business.

Share of direct sales of merchandise by department store operators in China in 2016, by category

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Release date

March 2017



Survey time period

November to December 2016

Number of respondents

85 key department store operators

Supplementary notes

The report analyses the macroeconomic data, collects financial reports from 85 domestic department stores to gauge the sector’s business performance in 2016, as well as conducts a survey with over 60 department store operators to identify their latest developments and strategies.

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Statistics on "Department stores in the U.S. "

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