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Most popular FMCG brands' household reach in China 2018

Dairy brand Yili ranked first for four consecutive years in Kantar Worldpanel's most chosen Chinese FMCG brand ranking. In 2018, the brand received 1.28 billion Consumer Reach Points, followed by another popular dairy brand Mengniu with 1.05 billion points.

Leading fast moving consumer goods (FMCG) brands based on household reach in China in 2018

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Source

Release date

June 2019

Region

China

Survey time period

November 2017 to November 2018

Number of respondents

21,400 brands worldwide

Supplementary notes

* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).

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