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Do you believe that the information provided in sponsored contributions is objective or influenced by the company?

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U.S. consumers perception to information quality in sponsored content 2017 This statistic presents the share of consumers in the United States who believe that information provided in sponsored content is either objective or influenced by a company as of May 2017. During the survey period, 17 percent of respondents reported to have believed that information in sponsored contributions was objective, while 15 percent of respondents believed completely that the information was influenced by the sponsor.
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Description Source More information
This statistic presents the share of consumers in the United States who believe that information provided in sponsored content is either objective or influenced by a company as of May 2017. During the survey period, 17 percent of respondents reported to have believed that information in sponsored contributions was objective, while 15 percent of respondents believed completely that the information was influenced by the sponsor.
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Release date
June 2017
Region
United States
Survey time period
May 18 to 21, 2017
Number of respondents
1,037 respondents
Age group
16 years and older
Special properties
Among the 974 respondents who notice sponsored articles or posts
Method of interview
Online survey
Supplementary notes
Original question: Do you believe that the information in such sponsored contributions is objective or influenced by the company?

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