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U.S. consumers perception to information quality in sponsored content 2017

Do you believe that the information provided in sponsored contributions is objective or influenced by the company?

by A. Guttmann, last edited Jul 11, 2017
U.S. consumers perception to information quality in sponsored content 2017 This statistic presents the share of consumers in the United States who believe that information provided in sponsored content is either objective or influenced by a company as of May 2017. During the survey period, 17 percent of respondents reported to have believed that information in sponsored contributions was objective, while 15 percent of respondents believed completely that the information was influenced by the sponsor.
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Do you believe that the information provided in sponsored contributions is objective or influenced by the company?

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