Leading barriers to hybrid event success worldwide 2021

Perceived barriers to success of hybrid events according to business-to-business (B2B) marketers worldwide as of May 2021

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Release date

August 2021



Survey time period

May 2021

Number of respondents

200 respondents

Special properties

among B2B marketers marketing professionals, 70 percent of whom work at companies with more than 250 employees

Supplementary notes

Survey question: "Assume your organization decided to produce a hybrid event, what do you anticipate would be the most significant barriers to success?"

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