Try our corporate solution for free!
+1 (212) 419-5770
esther.shaulova@statista.com

Reasons for switching cosmetic brands among women in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked what would make them switch their usual cosmetic (foundation, lipstick, mascara etc.) brand. The most likely reason for switching brands is wanting to try something new, quoted by 46 percent of respondents. Other frequently cited reasons for brand switching are deals on other brands (35 percent), dissatisfaction with one's usual brand (28 percent) and recommendations from friends/acquaintances (27 percent).

What would make you switch your usual decorative cosmetics (foundation, lipstick, mascara etc.) brand?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,310 respondents

Age group

18 years and older

Special properties

English speaking female population; those who buy deocrative cosmetics

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Cosmetics market in Italy"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.