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Reasons for using eye make-up among women in the United Kingdom (UK) 2017

This statistic shows the results of 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked why they usually use eye make-up products, such as mascara, eye shadow and eyeliner. Among the women surveyed, 72 percent said that they use eye make-up to look better, making this the most common reason in the provided list. Other popular explanations for eye make-up use are boosting confidence (45 percent) and fitting the occasion (34 percent).

Why do you usually use eye makeup (mascara, eye shadow, eyeliner etc.)?

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Release date

June 2017


United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,127 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use eye makeup at least once a month

Method of interview

Online survey

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