Factors influencing U.S. women when choosing makeup products 2017, by ethnicity

This statistic shows the most important features when choosing makeup products according to female consumers in the United States as of May 2017, by ethnicity. According to the survey of women interested in beauty and cosmetics that purchase makeup at least once per week, 96 percent of those who identify as Black or African American said they considered low prices as one of the most important features.

Most important product features for women when selecting makeup products in the United States as of May 2017, by ethnicity

Black or African AmericanHispanic American or Latino/aAsianWhite/Caucasian
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Release date

June 2017


United States

Survey time period

May 16 to 18, 2017

Number of respondents

218 respondents

Age group

18 years and older

Special properties

those interested in beauty and/or cosmetics that purchased makeup at least once per week

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When choosing makeup products, which features are most important to you?"
Multiple answers were possible.
2 respondents stated their ethnicity as other while 1 did not provide information on their ethnicity.

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Statistics on "Cosmetics consumer behavior in the U.S."

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