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Baby care: importance of brands for female users in the UK 2017
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Baby care: importance of brands for female users in the UK 2017
Female consumers' opinions on baby care brand importance in the United Kingdom (UK) in 2017*
by Alexander Kunst,
last edited
Sep 3, 2019
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how important brands are to them when purchasing baby care products. Among those surveyed, 33 percent said they only consider buying baby care products from brands that they trust. In contrast, 9 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.
Female consumers' opinions on baby care brand importance in the United Kingdom (UK) in 2017*
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by Alexander Kunst,
last edited
Sep 3, 2019
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how important brands are to them when purchasing baby care products. Among those surveyed, 33 percent said they only consider buying baby care products from brands that they trust. In contrast, 9 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.
- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- United Kingdom
- Survey time period
- May 16-22, 2017
- Number of respondents
- 245 respondents
- Age group
- 18 years and older
- Special properties
- English speaking female population; those who use baby care at least once a month
- Method of interview
- Online survey
- Supplementary notes
- * The full question asked in the survey was as follows: "[I only buy baby care brands that I trust. | When it comes to baby care, brands do not matter to me.] Please position yourself in regards to the following statements. "
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- United Kingdom
- Survey time period
- May 16-22, 2017
- Number of respondents
- 245 respondents
- Age group
- 18 years and older
- Special properties
- English speaking female population; those who use baby care at least once a month
- Method of interview
- Online survey
- Supplementary notes
- * The full question asked in the survey was as follows: "[I only buy baby care brands that I trust. | When it comes to baby care, brands do not matter to me.] Please position yourself in regards to the following statements. "
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