This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how important brands are to them when purchasing baby care products. Among those surveyed, 33 percent said they only consider buying baby care products from brands that they trust. In contrast, 9 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.
Female consumers' opinions on baby care brand importance in the United Kingdom (UK) in 2017*
English speaking female population; those who use baby care at least once a month
Method of interview
Online survey
Supplementary notes
* The full question asked in the survey was as follows: "[I only buy baby care brands that I trust. | When it comes to baby care, brands do not matter to me.] Please position yourself in regards to the following statements. "
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Statista. (June 1, 2017). Female consumers' opinions on baby care brand importance in the United Kingdom (UK) in 2017* [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/725454/baby-care-women-s-brand-importance-united-kingdom-uk/
Statista. "Female consumers' opinions on baby care brand importance in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/725454/baby-care-women-s-brand-importance-united-kingdom-uk/
Statista. (2017). Female consumers' opinions on baby care brand importance in the United Kingdom (UK) in 2017*. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/725454/baby-care-women-s-brand-importance-united-kingdom-uk/
Statista. "Female Consumers' Opinions on Baby Care Brand Importance in The United Kingdom (Uk) in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/725454/baby-care-women-s-brand-importance-united-kingdom-uk/
Statista, Female consumers' opinions on baby care brand importance in the United Kingdom (UK) in 2017* Statista, https://www.statista.com/statistics/725454/baby-care-women-s-brand-importance-united-kingdom-uk/ (last visited May 20, 2022)
