Baby care: importance of brands for female users in the UK 2017

Female consumers' opinions on baby care brand importance in the United Kingdom (UK) in 2017*

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Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

245 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use baby care at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "[I only buy baby care brands that I trust. | When it comes to baby care, brands do not matter to me.] Please position yourself in regards to the following statements. "

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