Baby care: importance of brands for female users in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how important brands are to them when purchasing baby care products. Among those surveyed, 33 percent said they only consider buying baby care products from brands that they trust. In contrast, 9 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.

Female consumers' opinions on baby care brand importance in the United Kingdom (UK) in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

245 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use baby care at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "[I only buy baby care brands that I trust. | When it comes to baby care, brands do not matter to me.] Please position yourself in regards to the following statements. "

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