Preferences on how much to spend on deodorants among women in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how much they like to spend on deodorants. Among those surveyed, 36 percent position themselves in the middle of the scale, regarding their deodorant budgets to be neither too lavish nor too moderate.

Female consumers' opinions on how much to spend on deodorants in the United Kingdom (UK) in 2017*

Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

905 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use deodorants at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "[When it comes to deodorants, money is not an issue. | For me, deodorants has to be a cheap as possible.] Please position yourself in regards to the following statements."

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Statistics on "Deodorants in the United Kingdom (UK)"

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