Deodorants: willingness to try out new trends among women in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about their willingness to try out new deodorant trends. Among those surveyed, the largest proportion (31 percent) said they rely only on what they have already tried and tested, while 8 percent like to try out new trends.

Opinions on trying out new deodorant trends among female consumers in the United Kingdom (UK) in 2017*

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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

905 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use deodorants at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "[When it comes to deodorants, I only rely on what I have tried and tested. | I like to try new deodorants trends.] Please position yourself in regards to the following statements"

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