This statistic ranks the most popular types of user-generated content submitted by online shoppers in the United States as of March 2017. According to surveyed respondents who had submitted UCG, product reviews were the most popular at 71 percent. A total of 69 percent of respondents had submitted product ratings.
Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017
who made an online purchase in the past 12 months and who have submitted user-generated content (72%)
Method of interview
Online survey
Supplementary notes
For this survey, user-generated content (UGC) was defined as any ratings, reviews,
product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.
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TurnTo. (June 19, 2017). Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/731710/ugc-content-submission-type-shopper-usa/
TurnTo. "Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017." Chart. June 19, 2017. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/731710/ugc-content-submission-type-shopper-usa/
TurnTo. (2017). Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/731710/ugc-content-submission-type-shopper-usa/
TurnTo. "Most Popular Types of User-generated Content Submitted by Online Shoppers in The United States as of March 2017." Statista, Statista Inc., 19 Jun 2017, https://www.statista.com/statistics/731710/ugc-content-submission-type-shopper-usa/
TurnTo, Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017 Statista, https://www.statista.com/statistics/731710/ugc-content-submission-type-shopper-usa/ (last visited July 27, 2024)
Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017 [Graph], TurnTo, June 19, 2017. [Online]. Available: https://www.statista.com/statistics/731710/ugc-content-submission-type-shopper-usa/
