Leading types of UGC created by U.S. online shoppers 2017

Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017

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Release date

June 2017

Region

United States

Survey time period

March 2017

Number of respondents

total survey n=1,070

Age group

18 years and older

Special properties

who made an online purchase in the past 12 months and who have submitted user-generated content (72%)

Method of interview

Online survey

Supplementary notes

For this survey, user-generated content (UGC) was defined as any ratings, reviews, product photos, product videos or other commentary written by the consumer or other shoppers about products they are considering buying or have bought. This content is submitted to, posted on or viewed on a company’s website.

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