Leading types of UGC created by U.S. online shoppers 2017

Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017

Leading types of UGC created by U.S. online shoppers 2017 This statistic ranks the most popular types of user-generated content submitted by online shoppers in the United States as of March 2017. According to surveyed respondents who had submitted UCG, product reviews were the most popular at 71 percent. A total of 69 percent of respondents had submitted product ratings.
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Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017

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Share of respondents
Product reviews71%
Product ratings69%
Asking a question about a product39%
Providing an answer to a product question28%
Social media posting about a purchase28%
Photos of products22%
Videos of products11%
None of these28%
Share of respondents
Product reviews71%
Product ratings69%
Asking a question about a product39%
Providing an answer to a product question28%
Social media posting about a purchase28%
Photos of products22%
Videos of products11%
None of these28%
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This statistic ranks the most popular types of user-generated content submitted by online shoppers in the United States as of March 2017. According to surveyed respondents who had submitted UCG, product reviews were the most popular at 71 percent. A total of 69 percent of respondents had submitted product ratings.
Show more
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