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Most followed celebrity Instagram accounts South Korea 2020

As of June 2020, Jennie of Blackpink was the most followed South Korean celebrity on Instagram with approximately 27.55 million followers. The most followed individual male celebrity was Chanyeol of EXO. The group accounts for BTS and Blackpink were also in the leading Instagram accounts, highlighting the overall popularity of the two Kpop idol groups.

More than just Instagram followers

The popularity of Kpop stars were not limited to just Instagram posts. For example, EXO, the group in which Chanyeol, Sehun, and Baekhyun were a part of, was one of SM Entertainment company’s leading idol groups with a prominent presence on SM Entertainment’s Youtube channel. The meteoric rise and popularity of Bangtan boys (BTS) also translated into strong album sales and revenue growth for Big Hit Entertainment, which was the company that managed BTS. Kpop fans did much more than following their favorite stars’ Instagram accounts.

The global appeal of Kpop

Kpop grew from a niche genre of music to a market with worldwide appeal and popularity. There were various reasons behind Kpop’s power to draw in fans; the overall package that was presented by Kpop artists offered something both new and impressive to behold for consumers. The various mediums of media through which Korean celebrities could be accessed also provided a strong connection between stars and their fans.

Celebrities with the most followers on Instagram in South Korea as of June 2020

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Release date

June 2020


South Korea

Survey time period

June 2020

Supplementary notes

Values have been rounded.

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Statistics on "Social media usage in South Korea"

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