Most followed celebrity Instagram accounts South Korea 2024

As of August 2024, Jennie of Blackpink was the most followed South Korean celebrity on Instagram with approximately 85.3 million followers. The most followed individual male celebrity was V of boy group BTS. The group account of Blackpink, BTS and both groups' individual member accounts made up all the leading Instagram accounts, highlighting the overall popularity of the two Kpop idol groups. 

More than just Instagram followers

The popularity of Kpop stars were not limited to just Instagram posts. For example, EXO was one of SM Entertainment company’s leading idol groups with a prominent presence on SM Entertainment’s Youtube channel. The meteoric rise and popularity of Bangtan boys (BTS) also translated into strong album sales and revenue growth for Big Hit Entertainment, which was the company that managed BTS. Kpop fans did much more than following their favorite stars’ Instagram accounts.

The global appeal of Kpop

Kpop grew from a niche genre of music to a market with worldwide appeal and popularity. There were various reasons behind Kpop’s power to draw in fans; the overall package that was presented by Kpop artists offered something both new and impressive to behold for consumers. The various mediums of media through which Korean celebrities could be accessed also provided a strong connection between stars and their fans.