Influencer type that respondents purchased endorsed products South Korea 2023

Published by Statista Research Department, Jun 13, 2023
According to a survey conducted by Rakuten Insight in South Korea in 2023, around 50.8 percent of respondents stated that they have purchased an item endorsed by a YouTuber. The same survey found that around 45.4 percent of respondents had experienced with purchasing influencer-endorsed products.

Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023

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Release date

June 2023

Region

South Korea

Survey time period

May 11 to 31, 2023

Number of respondents

1,784 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What type of influencer endorsed the product that you purchased?"

Multiple answers were accepted.

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