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Subscribers of online OTT video services in Denmark 2011-2017

Number of unique subscribers of online over-the-top content (OTT) video services in Denmark from 2011 to 2017 (in 1,000s)

by Julia Stoll, last edited Aug 9, 2019
Subscribers of online OTT video services in Denmark 2011-2017 Over-the-top (OTT) Subscription Video on Demand (SVoD) services are becoming increasingly popular in Denmark. The number of unique subscribers of these platforms grew from roughly 53 thousand in 2011 to over 1.8 million people as of 2017.
What is over-the-top content?

The subscription numbers shown here only includes over-the-top SVoD services, for example Amazon Prime Video or Netflix. Over-the-top means that video, audio or other media content is directly transferred and sold via the internet to the audience by third parties. Broadcasts and telecommunications operators do not control or distribute the content but may be aware of it. The contrast model is the subscription to traditional TV services or internet provider, like pay TV or IPTV.

Three business models of OTT

OTT can be divided into three revenue models: the above mentioned SVoD, AVoD, and TVoD. AVoD (Advertising Video on Demand) is funded by advertising and thus, freely accessible. The best example is YouTube. TVoD service (Transactional Video on Demand), such as Amazon Instant Video works very differently of SVoD. Users do not pay through subscriptions, but through the amount of content they are watching.
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Number of unique subscribers of online over-the-top content (OTT) video services in Denmark from 2011 to 2017 (in 1,000s)

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