Try our corporate solution for free!
+1 (212) 419-5770

Subscribers of online OTT video services in Denmark 2011-2018

Over-the-top (OTT) subscription video on demand (SVoD) services are becoming increasingly popular in Denmark. The number of unique subscribers of these platforms grew from roughly 53 thousand in 2011 to over 2.4 million people as of 2018.

What is over-the-top content?

The subscription numbers shown here only include over-the-top SVoD services, for example Amazon Prime Video or Netflix. Over-the-top means that video, audio or other media content is directly transferred and sold via the internet to the audience by third parties. Broadcasts and telecommunications operators do not control or distribute the content but may be aware of it. The contrast model is the subscription to traditional TV services or internet provider, like pay TV or IPTV.

Three business models of OTT

OTT can be divided into three revenue models: the above mentioned SVoD, AVoD, and TVoD. AVoD (Advertising Video on Demand) is funded by advertising and thus, freely accessible. The best example is YouTube. TVoD service (transactional video on demand), such as Amazon Instant Video works very differently of SVoD. Users do not pay through subscriptions, but through the amount of content they are watching.

Number of unique subscribers of online over-the-top content (OTT) video services in Denmark from 2011 to 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2019


Europe, Denmark

Survey time period

2011 to 2018

Supplementary notes

Figures for years 2011 to 2013 were previously published by the source.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Video on demand in Denmark"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.