Share of transactional video-on-demand users in Denmark quarterly 2018-2022

Published by
Julia Stoll,
Apr 20, 2023
The share of Danes digitally buying or renting single movies on services, like iTunes or Amazon, amounted to nine percent as of the fourth quarter of 2022. This was a small increase compared to the beginning of the year, when eight percent of people interviewed used transactional video-on-demand services.

Share of people digitally buying or renting single movies in Denmark from 4th quarter 2018 to 4th quarter 2022

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Release date

April 2023

Region

Denmark

Survey time period

Q4 2018 to Q4 2022

Number of respondents

2,000 each month

Age group

16 years and older

Special properties

e.g. iTunes, Blockbuster, Amazon

Method of interview

CATI, online interview

Supplementary notes

The respondents were asked the following question: "How do you access film and series?"

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