UK: moral factors of shopping behavior in 2016

This survey represents the moral factors that make a consumer more likely to purchase a product in the United Kingdom (UK) in 2016. 10 percent of the respondents are more likely to purchase a product if the company donates to charitable organizations. 12 percent of the people are more likely to buy a product if the company has green credentials. The same amount of people support local products. 17 percent care if the product was sourced ethically, for example the product has a Fairtrade accreditation. 22 percent are more likely to buy the product if it was sourced locally. Yet, 27 percent, the highest share, claim that none of the reasons would make them more likely to purchase a product.

Respondents state the influence of moral factors on their shopping behaviour in the United Kingdom (UK) in 2016

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Source

Release date

February 2017

Region

United Kingdom

Survey time period

2016

Supplementary notes

Original question: "Which of the following would make you more likely to purchase a product?".

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Statistics on "Retail trade in the United Kingdom (UK)"

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