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Attitude towards luxury wrist watches among Japanese consumers 2016

The statistic presents the results of an online survey conducted in 2016 about the distribution of consumers in Japan who are interested in purchasing wrist watches costing more than 300 thousand Japanese yen. The survey revealed that with over 44 percent the majority of respondents were not interested in buying luxury wrist watches.

Distribution of consumers in Japan who are interested in purchasing luxury wrist watches as of 2016*

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Release date

August 2017



Survey time period

March 18 to March 21, 2016

Number of respondents

14,385 respondents

Age group

20 years and older

Method of interview

Online survey

Supplementary notes

*Luxury wrist watch here means a watch costing 300,000 Japanese yen and above.
Original question: "Are you interested in a watch costing over 300,000 yen?"
1 Japanese Yen equals 0.0092 U.S. dollar or 0.0078 euros as of August 2017.
The source does not provide an exact publication date. Date given here is the day of data access.

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Statistics on "Luxury Watch Industry"

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