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Loyalty program market size in Japan FY 2014-2024

Value of the loyalty program market in Japan from fiscal year 2014 to 2019 with forecasts for 2024

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Source

Release date

August 2020

Region

Japan

Survey time period

fiscal year 2014 to 2019; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

the market size is based on the total amount of reward points issued

Supplementary notes

*Forecast.

Research targets were service providers, website operators of loyalty programs, and rewarding point issuers.
Loyalty programs or point reward services include those services where customers can use reward points within the specified member companies and groups, as well as those services where the points can be used through aligned member companies across the industries (common point reward services).

Data prior to FY 2017 comes from previous reporting.
1 Japanese yen equals 0.0096 U.S. dollars or 0.0079 euros as of February 2021.
Values have been rounded.

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