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Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
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Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
What sources do you use to identify the best brands?*
This statistic shows the results of a survey on the sources consumers relied on to identify the best brands in the United Kingdom (UK) in 2016. The survey found that 46 percent of UK respondents stated to trust analyst or expert reviews when looking for the best brands, whereas 11 percent relied on TV advertising.
What sources do you use to identify the best brands?*
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Description
Source
More information
This statistic shows the results of a survey on the sources consumers relied on to identify the best brands in the United Kingdom (UK) in 2016. The survey found that 46 percent of UK respondents stated to trust analyst or expert reviews when looking for the best brands, whereas 11 percent relied on TV advertising.
Show more- Show sources information
- Show publisher information
- Release date
- January 2017
- Region
- United Kingdom
- Survey time period
- 2016**
- Number of respondents
- 2,000***
- Age group
- 18-65 years
- Supplementary notes
-
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** The source does not specify the date of the survey.
*** Refers to UK and US consumers. Number of UK respondents not specified.
Source
- Show sources information
- Show publisher information
- Release date
- January 2017
More information
- Region
- United Kingdom
- Survey time period
- 2016**
- Number of respondents
- 2,000***
- Age group
- 18-65 years
- Supplementary notes
-
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** The source does not specify the date of the survey.
*** Refers to UK and US consumers. Number of UK respondents not specified.
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Digital advertising in the United Kingdom (UK)
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Statistics on "Digital advertising in the United Kingdom (UK)"
- Market overview
The most important statistics
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)Digital advertising spending in the United Kingdom (UK) 2007-2019
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016Digital share of advertising spending in selected countries 2014-2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by formatDigital publisher advertising revenue growth in the UK Q4 2017, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*Digital display ad spending in the UK H1 2016, by industry
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016Most effective paid digital advertising methods in the United Kingdom (UK) 2016
- Market leaders
The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Google's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019Leading digital & specialist ad agencies in the United Kingdom (UK) 2019
- Performance metrics
The most important statistics
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)Online ads: video completion and click through rates UK 2017, by ad length
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)Online ads: video completion and click through rates UK 2017, by device
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*Display advertising click-through rate in the United Kingdom 2016, by product type
- What sources do you use to identify the best brands?*Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
- Mobile advertising market
The most important statistics
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Mobile advertising revenue in the United Kingdom (UK) 2008-2017
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016
- What are the primary mobile challenges for publishers?Main mobile advertising challenges for publishers in the United Kingdom (UK) 2016
- What do you feel are the biggest mobile opportunities for publishers?Key mobile advertising opportunities for publishers in the United Kingdom (UK) 2016
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016Consumer opinion on how to improve mobile ads in the UK 2016
- Ad blocking
The most important statistics
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018Ad block usage penetration in the United Kingdom (UK) 2015-2018
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographicUsage of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by typeUsage of ad blocking software in the United Kingdom (UK) 2017, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2017Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2017
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Statistics on "Digital advertising in the United Kingdom (UK)"
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*
- What sources do you use to identify the best brands?*
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- What are the primary mobile challenges for publishers?
- What do you feel are the biggest mobile opportunities for publishers?
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2017
- In the last 6 months, have you taken any of the following action in response to the post you have received?
- Importance of reputation when buying a product or service in the Netherlands from 2009 to 2016
- Share of adults with payment protection insurance policy in the United Kingdom (UK) as of 2015, by family financial status
- Share of consumers that compared products before investing into pension scheme in the United Kingdom (UK) as of 2015, by family financial status
- Share of consumers that compared product to decide on life assurance, income protection or critical illness insurance in the United Kingdom (UK) as of 2015, by family financial status
- Consumers that have never took out a credit card in the United Kingdom (UK) as of 2015, by family financial status
- Share of consumers comparing products when taking out mortgage in the United Kingdom (UK) as of 2015, by family financial status
- Consumers with loan and credit agreements held in their own name or held jointly in the United Kingdom (UK) as of 2015, by family financial status
- Share of adults who had an active role in taking out a mortgage in the United Kingdom (UK) as of 2015, by family financial status
- Willingness of U.S. consumers to pay drug prescription costs as of 2015
- Consumers willingness-to-pay a premium for 'sustainable' food attributes in Europe in 2014
- Consumer rating of 'More-is-more' food attributes in purchasing decisions in 2014 worldwide, by region
- Actions among consumers to lose weight in Middle East/Africa in 2014
- After making your purchase did you do any of the following online?
- After making your purchase did you do any of the following online?
- After making your purchase did you do any of the following online?
- Consequences of hair styling product unavailability according to women in the United States as of May 2017
- Levels of financial knowledge for striving and supporting population segment in the United Kingdom (UK) as of 2015
- Consumer payment methods in Singapore in 2015
- Reasons why Dlian Chinese buy watches in 2016
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