• Consumer trust in brand advertising by source in the UK 2016 | Survey

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Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source

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About This Statistic

This statistic shows the results of a survey on the sources consumers relied on to identify the best brands in the United Kingdom (UK) in 2016. The survey found that 46 percent of UK respondents stated to trust analyst or expert reviews when looking for the best brands, whereas 11 percent relied on TV advertising.

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Statistics on "Coca-Cola Company"

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Leading most valuable soft drink brands worldwide in 2016, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2016
Coca-Cola's brand value from 2006 to 2017 (in billion U.S. dollars)Coca-Cola: brand value 2006-2017

Global market shares

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Market share of carbonated beverages worldwide as of 2015, by companyMarket share of leading carbonated beverage companies worldwide 2015
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Market share of fruit/vegetable juice worldwide as of 2015, by companyMarket share of leading fruit/vegetable juice companies worldwide 2015
Market share of bottled water worldwide as of 2015, by companyMarket share of leading bottled water companies worldwide 2015
Market share of ready-to-drink (RTD) tea worldwide as of 2015, by companyMarket share of leading ready-to-drink tea companies worldwide 2015

Overview U.S.

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Leading beverage brands in the United States in 2015, based on consumer reach (in million Consumer Reach Points (CRP))U.S. leading beverage brands 2015, based on CRP
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Leading vendors of convenience and PET still water in the United States in 2017, based on sales (in million U.S. dollars)Leading vendors of still water in the U.S. 2017
Leading liquid refreshment beverage (LRB) companies in the United States in 2015, based on volume shareLeading LRB companies in the U.S. 2015, based on volume share
Market share of leading carbonated soft drink (CSD) companies in the United States from 2004 to 2015*Market share of leading CSD companies in the U.S. 2004-2015
Leading carbonated soft drink (CSD) companies in the United States in 2015, based on volume shareLeading U.S. CSD companies 2015, based on volume share

Company facts

The most important statistics

Global revenue and financial results of the Coca-Cola Company from 2009 to 2016 (in million U.S. dollars)Revenue and financial key figures of Coca-Cola 2009-2016
The Coca-Cola Company's net operating revenues worldwide from 2007 to 2016 (in billion U.S. dollars)Coca-Cola Company's net operating revenues worldwide 2007-2016
Revenue distribution share of the Coca-Cola Company worldwide in 2016, by operating segmentRevenue distribution of the Coca-Cola Company worldwide by operating segment 2016
Sales volume growth of Coca Cola Company's beverages worldwide in 2016, by type Coca Cola Company: global beverage sales volume growth 2016, by type
Number of employees of the Coca-Cola Company worldwide from 2007 to 2016 (in 1,000s)Coca-Cola's global workforce 2007-2016
Coca-Cola Company's market share in the United States from 2004 to 2015*Coca-Cola Company's market share in the U.S. 2004-2015

Brand facts

The most important statistics

Leading carbonated soft drink (CSD) brands in the United States in 2015, based on volume shareVolume share of the leading CSD brands in the U.S. 2015
Market share of the Coke Classic brand in the United States from 2004 to 2015Market share of the Coke Classic brand in the U.S. 2004-2015
Market share of the Diet Coke brand in the United States from 2004 to 2015Market share of the Diet Coke brand in the U.S. 2004-2015
Market share of the Sprite brand in the United States from 2004 to 2015Market share of the Sprite brand in the U.S. 2004-2015
Market share of the Fanta brand in the United States from 2004 to 2015Market share of the Fanta brand in the U.S. 2004-2015

Advertising spending

The most important statistics

Coca-Cola Company's advertising expense from 2014 to 2016 (in billion U.S. dollars)Coca-Cola Co.: ad spend 2014-2016
Coca-Cola Company's advertising spending in the United States from 2009 to 2016 (in million U.S. dollars) Coca-Cola Company: ad spend in the U.S. 2009-2016
Coca-Cola's advertising spending in Thailand from 2014 to 2016 (in million U.S. dollars)Coca-Cola ad spend in Thailand 2014-2016
Advertising spending of leading TV advertisers during the NCAA championship in 2016 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2016

Consumption

The most important statistics

Annual per capita consumption of Coca-Cola Company's beverage products from 1991 to 2012, by country (in servings of 8-fluid ounce beverages)Per capita consumption of soft drinks of the Coca-Cola company by country 1991-2012
Number of consumers of Coca-Cola Classic within the last 7 days in the United States from spring 2008 to spring 2016 (in millions)Consumers of Coca-Cola Classic in the U.S. 2016
Number of consumers of Sprite within the last 7 days in the United States from spring 2008 to spring 2016 (in millions)Consumers of Sprite in the U.S. 2016
Number of consumers of Diet Sprite Zero within the last 7 days in the United States from spring 2008 to spring 2016 (in millions)Diet Sprite Zero consumption: consumers of Diet Sprite Zero in the U.S. 2016
Number of consumers of Fanta within the last 7 days in the United States from spring 2008 to spring 2016 (in millions)Consumers of Fanta in the U.S. 2016
Number of consumers (drinkers) of Coca-Cola Zero within the last 7 days in the United States from spring 2008 to spring 2016 (in millions)Coca-Cola Zero consumption: consumers of Coca-Cola Zero in the U.S. 2016
Number of consumers of PowerAde within the last 7 days in the United States from spring 2008 to spring 2016 (in millions)Consumers of PowerAde in the U.S. 2016

Sustainability

The most important statistics

Packaging distribution mix of the Coca-Cola Company worldwide in 2014, by typeGlobal packaging distribution mix of Coca-Cola's products by type 2014
System energy use of the Coca-Cola Company worldwide from 2007 to 2014 (in billion megajoules)Coca-Cola's global energy use 2007-2014
System water use of the Coca-Cola Company worldwide in 2014, by source (in billion liters)Coca-Cola's global water use by source 2014
Charitable contributions made by the the Coca-Cola Company worldwide in 2014, by category Coca-Cola's charitable giving worldwide by category 2014

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