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Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
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Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
What sources do you use to identify the best brands?*
by Statista Research Department,
last edited
Sep 20, 2019
This statistic shows the results of a survey on the sources consumers relied on to identify the best brands in the United Kingdom (UK) in 2016. The survey found that 46 percent of UK respondents stated to trust analyst or expert reviews when looking for the best brands, whereas 11 percent relied on TV advertising.
What sources do you use to identify the best brands?*
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Description
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More information
by Statista Research Department,
last edited
Sep 20, 2019
This statistic shows the results of a survey on the sources consumers relied on to identify the best brands in the United Kingdom (UK) in 2016. The survey found that 46 percent of UK respondents stated to trust analyst or expert reviews when looking for the best brands, whereas 11 percent relied on TV advertising.
- Show sources information
- Show publisher information
- Release date
- January 2017
- Region
- United Kingdom
- Survey time period
- 2016**
- Number of respondents
- 2,000***
- Age group
- 18-65 years
- Supplementary notes
-
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** The source does not specify the date of the survey.
*** Refers to UK and US consumers. Number of UK respondents not specified.
Source
- Show sources information
- Show publisher information
- Release date
- January 2017
More information
- Region
- United Kingdom
- Survey time period
- 2016**
- Number of respondents
- 2,000***
- Age group
- 18-65 years
- Supplementary notes
-
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** The source does not specify the date of the survey.
*** Refers to UK and US consumers. Number of UK respondents not specified.
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Statistics on "Digital advertising in the United Kingdom (UK)"
- Market overview
The most important statistics
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)Digital advertising spending in the United Kingdom (UK) 2007-2019
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016Digital share of advertising spending in selected countries 2014-2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by formatDigital publisher advertising revenue growth in the UK Q4 2017, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*Digital display ad spending in the UK H1 2016, by industry
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016Most effective paid digital advertising methods in the United Kingdom (UK) 2016
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The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)Google's digital advertising revenue in the United Kingdom (UK) 2011-2019
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019Leading digital & specialist ad agencies in the United Kingdom (UK) 2019
- Performance metrics
The most important statistics
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)Online ads: video completion and click through rates UK 2017, by ad length
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)Online ads: video completion and click through rates UK 2017, by device
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*Display advertising click-through rate in the United Kingdom 2016, by product type
- What sources do you use to identify the best brands?*Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
- Mobile advertising market
The most important statistics
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Mobile advertising revenue in the United Kingdom (UK) 2008-2017
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016
- What are the primary mobile challenges for publishers?Main mobile advertising challenges for publishers in the United Kingdom (UK) 2016
- What do you feel are the biggest mobile opportunities for publishers?Key mobile advertising opportunities for publishers in the United Kingdom (UK) 2016
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016Consumer opinion on how to improve mobile ads in the UK 2016
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The most important statistics
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
- Proportion of UK adults using ad blocking technology from March 2015 to February 2019Ad block usage penetration in the United Kingdom (UK) 2015-2019
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by demographicUsage of ad blocking software in the United Kingdom (UK) 2019, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by typeUsage of ad blocking software in the United Kingdom (UK) 2019, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2019Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2019
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Statistics on "Digital advertising in the United Kingdom (UK)"
- Digital advertising spending in the United Kingdom (UK) 2007-2019
- Digital advertising spending in the UK 2008-2017, by format
- Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device
- Digital share of advertising spending in selected countries 2014-2016
- Digital publisher advertising revenue growth in the UK Q4 2017, by format
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- Most effective paid digital advertising methods in the United Kingdom (UK) 2016
- Facebook: advertising revenue worldwide 2009-2018
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- Online ads: video completion and click through rates UK 2017, by ad length
- Online ads: video completion and click through rates UK 2017, by device
- Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Display advertising click-through rate in the United Kingdom 2016, by product type
- Consumer trust in brand advertising in the United Kingdom (UK) 2016, by source
- Mobile advertising revenue in the United Kingdom (UK) 2008-2017
- Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2017
- Mobile advertising reach in the United Kingdom (UK) Q3 2013-Q2 2016
- Mobile advertising conversions in the United Kingdom (UK) Q3 2013-Q2 2016
- Main mobile advertising challenges for publishers in the United Kingdom (UK) 2016
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- Lost revenue from ad blocking in the United Kingdom (UK) 2014-2017
- Ad block usage penetration in the United Kingdom (UK) 2015-2019
- Usage of ad blocking software in the United Kingdom (UK) 2019, by demographic
- Usage of ad blocking software in the United Kingdom (UK) 2019, by type
- Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2019
- Consumers taking action after receiving mail in the United Kingdom (UK) 2013
- Importance of reputation when buying product or service in the Netherlands 2009-2016
- Reasons not to buy new underwear for men in Belgium 2016
- Adults lacking the money for a current account UK 2015, by family financial status
- Consumer current account balance awareness in the UK 2015, by family financial status
- Loan or credit agreements currently owed by retired with resources consumers UK 2015
- Monthly credit card balance paid by 'starting out' consumers United Kingdom (UK) 2015
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- Italy: reasons to check a product with the smartphone rather than asking 2015
- Survey on interest in food purchasing trends in Norway 2015
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