Leading U.S. retail websites for beauty product search and shopping 2016

This statistic presents the most popular retail websites for searching for and purchasing beauty and personal care products in the United States in October 2016. According to findings, Amazon was reported as the most popular retail website for searching and purchasing beauty products with a recorded search and purchase reach of 69 percent of online shoppers. In comparison, Sephora came in second behind Amazon with a reported reach of 41 percent.

Most popular retail websites for searching for and purchasing beauty and personal products in the United States in October 2016

Reach among online shoppers
Amazon69%
Sephora41%
Ulta37%
Walmart36%
Macy's33%
Target33%
Walgreens25%
CVS25%
JCPenny17%
eBay17%
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Sources

Release date

August 2017

Region

United States

Survey time period

2016

Number of respondents

800 respondents

Special properties

online shoppers

Supplementary notes

Market share based on the fragrance, face makeup, eye makeup, lip makeup, and nail care categories.

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