Why did people cancel their online shopping basket?

Reasons to cancel  the online shopping basket  in France 2015 This statistic represents the reasons why consumers abandoned their online order baskets containing products they added to buy in France in 2014. The percentage of respondents who gave up their shopping basket due to an unclear return policy was around 25 percent that year.
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Share of respondents
The return policy is difficult24%
I had a distraction22%
I can buy the product in a store22%
I cannot pay or receive a package abroad18%
I forgot my username/password17%
Other2%
Share of respondents
The return policy is difficult24%
I had a distraction22%
I can buy the product in a store22%
I cannot pay or receive a package abroad18%
I forgot my username/password17%
Other2%
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This statistic represents the reasons why consumers abandoned their online order baskets containing products they added to buy in France in 2014. The percentage of respondents who gave up their shopping basket due to an unclear return policy was around 25 percent that year.
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Release date
March 2015
Region
France
Survey time period
July 31 to August 10, 2014
Number of respondents
1,062 respondents
Special properties
people having made at least two online purchases over a period of three months
Method of interview
Online survey
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