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Share of online shoppers in India - by household income 2020

Distribution of online shoppers across India in 2020, by household income level*

by Statista Research Department, last edited May 1, 2016
Share of online shoppers in India - by household income 2020 This statistic represents the share of online shoppers across India in 2020, based on annual household income. Online shoppers whose annual household income was less than 150,000 Indian rupees were projected to account for 25 percent of online shoppers, while those earning more than 1.2 million rupees annually per household accounted for about 15 percent of shoppers during the survey period.
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Distribution of online shoppers across India in 2020, by household income level*

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