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Share of online shoppers in India 2020, by household income

Published by Statista Research Department, May 1, 2016
One fourth of online shoppers across India were forecasted to have a household income of less than 150,000 rupees in 2020. Only 15 percent were estimated to earn more than 1.2 million rupees in a household.

Distribution of online shoppers across India in 2020, by household income level*

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Sources

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Release date

May 2016

Region

India

Survey time period

2016

Number of respondents

>3,000 consumers

Special properties

According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.

Supplementary notes

*Forecast.
Note: One Indian rupee is equal to 0.016 U.S. dollars and 0.014 euros (as of June 2017).
Based on a total of 175 million shoppers.

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