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Share of online shoppers in India - by household income 2020

Published by Statista Research Department, Sep 23, 2019
This statistic represents the share of online shoppers across India in 2020, based on annual household income. Online shoppers whose annual household income was less than 150,000 Indian rupees were projected to account for 25 percent of online shoppers, while those earning more than 1.2 million rupees annually per household accounted for about 15 percent of shoppers during the survey period.

Distribution of online shoppers across India in 2020, by household income level*

Annual household income levelShare of shoppers
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Sources

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Release date

May 2016

Region

India

Survey time period

2016

Number of respondents

>3,000 consumers

Special properties

According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.

Supplementary notes

*Forecast.
Note: One Indian rupee is equal to 0.016 U.S. dollars and 0.014 euros (as of June 2017).
Based on a total of 175 million shoppers.

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