Consumers who have paid for digital content in the past year in MENA 2015-2016

This statistic describes the share of consumers who have paid for digital content of any format in the past 12 months in the Middle East and North Africa in 2015 and 2016. The share of respondents who stated that they had paid for digital content in 2016 totaled 62 percent, three percent more than in 2015.

Share of consumers who have paid for digital content in the past 12 months in the Middle East and North Africa in 2015 and 2016*

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Source

In cooperation with
Ipsos
Release date

April 2017

Region

Saudi Arabia, United Arab Emirates, Egypt, MENA

Survey time period

December 2015 and October 2016

Number of respondents

>9,000 respondents

Age group

15 years and older

Special properties

Morocco, United Arab Emirates, Saudi Arabia, Egypt, Lebanon, Qatar, Jordan and Pakistan

Supplementary notes

The survey details can be found on page 2 of the report. The focus of this report is on the markets of Saudi Arabia, United Arab Emirates and Egypt.

* Includes paying to download, stream or rent movies TV shows, games, music, mobile apps, in app purchases, digital newspaper or magazine and ebooks.

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