Paid content in media - Statistics & Facts
Statistics and facts about paid content in print media
With newspaper and magazine circulation at an all time low in the United States, publishers are changing their priorities by focusing on the possibilities of the internet for accessing content. Charging for content is one way for these publishers to ensure that their businesses remain profitable. In 2015, digital e-Paper publishing revenue stood at 2.44 billion U.S. dollars and is forecast to more than double by 2021. Similarly, e-Magazine revenue is projected to increase more than threefold in the same timeframe, exceeding 3 billion U.S. dollars by 2021.
Arguably, the main reason for the adoption of paywalls by newspaper and magazine companies online is to generate extra revenue. As a result, the circulation revenue of digital newspapers has increased dramatically in recent years, highlighting the constant move from traditional media to digital media. One of the main ways to generate this income is through digital subscriptions, which encourage the consumer to buy access to certain media websites. The number of newspapers offering a digital subscription in the United States has increased dramatically from six in 2010 to 77 in 2015. These subscriptions vary in type from the freemium model to the meter model, the latter being the most popular among newspapers with a circulation of over 50,000. Newspapers employing the meter model also tended to be the cheapest, with those employing this model charging an average of 2.97 U.S. dollars. In contrast, those using a hard model charged 4.43 U.S. dollars on average.
In the United States, when it comes to incentives, strategies, or just content worthy of people’s hard earned cash, the New York Times Company is leading the way by number of paid subscribers for digital online products. As of the first quarter of 2017, they had 1.61 million paid subscribers. Overall, the company generated over 800 million U.S. dollars of revenue through circulation and 580 million U.S. dollars in advertising in 2016.
Across the globe, these paid content incentives appear to have worked in some countries more than others. As of February 2016, of the consumers who were asked, "Have you paid for online news content in the last year?", Italian consumers had the largest share worldwide with 16 percent of respondents answering yes. The United States was ranked sixth with nine percent of consumers, whilst the United Kingdom trailed behind with only seven percent of consumers.
However, despite this growing digital trend, over half of the newspaper media audience still consumes print only newspapers. In contrast, only five percent and six percent of consumers use web only and mobile only respectively. This suggests that there is still some time before digital newspapers and online paid content catch up with traditional forms of print media.
Photo: Wikimedia/cc, Icarusreader
|Digital e-Paper publishing revenue worldwide||2.93bn USD||Details →|
|Digital newspaper circulation revenue worldwide||3.01bn USD||Details →|
|Digital newspaper advertising revenue worldwide||9.3bn USD||Details →|
|Digital publishing revenue in the U.S.||7.19bn USD||Details →|
|Magazine with largest mobile web audience||ESPN The Magazine||Details →|
|Mobile web audience of Allrecipes magazine||31.91 million||Details →|
|Number of digital publishing product users||100.53m||Details →|
|Number of paid subscribers to New York Times Company's digital only news product||1.92m||Details →|
|Number of newspapers with a digital subscription in the U.S.||77||Details →|
|Preferred way of buying a digital newspaper||One-time purchase||Details →|
|Share of consumers who currently have a print media subscription||28%||Details →|
- Types of online newspaper content readers paid for worldwide in 2010Types of online newspaper content readers paid for worldwide in 2010
What kind of online newspaper content do you pay for?
- Devices and operating systems targeted by North American publishers in 2011+Devices and operating systems targeted by North American publishers in 2011
Share of North American publishers targeting the following devices and operating systems with their apps
- Value of the global mobile content market 2011 and 2017+Value of the global mobile content market 2011 and 2017
Value of the global mobile content market in 2011 and 2017 (in billion U.S. dollars)
- Number of newspapers with a digital subscription in the U.S. 1997-2015+Number of newspapers with a digital subscription in the U.S. 1997-2015
Number of newspapers with a digital subscription in the United States from 1997 to 2015
- Incentives to pay for online content in the United States in 2012+Incentives to pay for online content in the United States in 2012
Which of the following incentives do you consider the most persuasive to encourage purchase of online content?
- Paid content market value in the U.S. from 2009 to 2013+Paid content market value in the U.S. from 2009 to 2013
Paid content revenue in the United States from 2009 to 2013 (in billion U.S. dollars)
- Magazines ranked by circulation in Germany Q1 2017Magazines ranked by circulation in Germany Q1 2017
- Revenue of select U.S. newspaper publishers 2016Revenue of select U.S. newspaper publishers 2016
- Most popular Apple App Store categories 2017Most popular Apple App Store categories 2017
- Sales volume of national daily newspapers in Germany Q4 2016Sales volume of national daily newspapers in Germany Q4 2016
- Advertising spending in Sweden 2015-2017Advertising spending in Sweden 2015-2017