Red Bull's number of cans sold worldwide 2011-2016

The popular energy drink Red Bull sold 6.06 billion cans in 2016 worldwide, up from just over 4 billion cans in 2011.

Red Bull in the U.S.

Red Bull is one of the most popular energy drinks in the United States, controlling about 26.4 percent of the market. Red Bull Sugar Free and Red Bull Blue Edition are also among the top ten energy drink brands in the United States, accounting for 6.8 and 1.9 percent of the total market, respectively. In 2018, Red Bull energy drinks generated sales of over a billion U.S. dollars.

Energy Drink Consumption

Energy drinks are great for boosting energy and keeping awake. Many contain large amounts of caffeine as well Taurine and B-vitamins. A survey of American consumers found that among those who consume energy drinks, about half drink them several times a week, and a quarter drink them on a daily or almost daily basis. Perhaps to stave off post-lunch drowsiness, the most popular time to drink energy drinks is between 2:00 and 4:00 in the afternoon.

Number of Red Bull cans sold worldwide from 2011 to 2016

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Release date

April 2017



Survey time period

2011 to 2016

Supplementary notes

* 2011 figures are based on own calculations, based on a provided growth rate.
Data prior to 2016 were taken from previous company figures.
The source does not provide the publication date. The date given is the date of access.

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