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Millennials: attributes attracting consumers to luxury brands in the UK 2017

This statistic shows the results of a 2017 survey in which 20 to 30 year olds in the United Kingdom (UK) were asked about what draws them to a luxury brand. Out of those surveyed, 43 percent said that it is the quality of products which attracts them to a luxury brand, making this the most important attribute in the provided list.

What ONE thing most draws you to a luxury brand?

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Release date

July 2017


United Kingdom

Survey time period

Early 2017

Number of respondents


Age group

20-30 years

Special properties

68 percent female, 32 percent male; those who said they were either interested or very interested in luxury spending

Method of interview

Online survey

Supplementary notes

* The total number of respondents in the survey was 1,005, including respondents in the US, UK, Italy and China. The source did not specify the exact number of respondents in the UK and only gave 230+ as the average number per region.

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Statistics on "Luxury goods in the United Kingdom (UK)"

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