Reasons for canceling online streaming service subscriptions worldwide 2018-2019

In 2019, a study on television and online video consumption among global internet users revealed that the main reason for terminating an SVOD subscription had to do with price, although 10.3 percent of respondents worldwide said that they would cancel due to poor video playback quality. Video quality was a bigger concern in 2019 than in the previous year, and more users said that they would cancel if the SVOD service did not support the device they most use for viewing.

Most common reasons for canceling online streaming service subscriptions according to online users worldwide in 2018 and 2019

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Source

Release date

October 2019

Region

Worldwide

Survey time period

August 1 to 12, 2018 and August 1 to 12, 2019

Number of respondents

5,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This survey was fielded by a third-party company with access to consumer panels in France, Germany, India, Italy, Japan, Philippines, Singapore, South Korea, the UK and the United States. 500 responses were collected from each country for a total of 5,000 global responses.

Original question: Which of the following is most likely to cause you to cancel your subscription to an online streaming service?

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Statistics on "Online TV in the U.S."

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