Distribution of TV ad spend in Italy by sales house January-August 2021
Publitalia '80, Mediaset's advertising agency, was the sales house with the largest share of television advertising spending in Italy from January to August 2021, with 53.2 percent. This was followed by Rai PubblicitĂ with 22.4 percent, while Sky Media rounded out the top three with 13.2 percent.