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Loyalty programs: factors attracting consumers in Great Britain 2016

This statistic shows the results of a 2016 survey in which consumers in the United Kingdom (UK) were asked how important the following factors are in order to make a loyalty program attractive for them. Among those surveyed, 49 percent said they find the possibility to collect points as quite important, making this the most influential criteria in the provided list. The quality and quantity of the rewards shop and the offers and promotions available are also crucial factors, quoted as quite important by 48 percent and 41 percent of respondents, respectively.

In order to make the loyalty program attractive for you, how important are the following factors?*

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Release date

April 2017


United Kingdom (Great Britain)

Survey time period

October 6 - 21, 2016

Number of respondents

502 respondents

Age group

18-65 years

Special properties

Online interviews (in an online panel)

Method of interview

Online interview

Supplementary notes

* This question was phrased by the source as follows: "In order to make the loyalty program attractive for you: How important are ...".

Online interviews were conducted with an online panel.

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Statistics on "Customer loyalty schemes in the UK"

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