Loyalty programs: factors attracting consumers in Germany 2016

This statistic shows the results of a 2016 survey in which consumers in Germany were asked how important the following factors are in order to make a loyalty program attractive for them. Among those surveyed, 43 percent said they find the possibility to collect points as quite important, making this the most influential criteria in the provided list. The quality and quantity of the rewards shop and the offers and promotions available are also crucial factors, quoted as quite important by 36 percent and 31 percent of respondents, respectively.

In order to make the loyalty program attractive for you, how important are the following factors?*

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Source

Release date

April 2017

Region

Germany

Survey time period

October 6 to 21, 2016

Number of respondents

507 respondents

Age group

18-65 years

Method of interview

Online interview

Supplementary notes

* This question was phrased by the source as follows: "In order to make the loyalty program attractive for you: How important are ...".

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Statistics on "Customer loyalty schemes in the UK"

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