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Loyalty programs: reasons for signing up among consumers in the UK 2016

This statistic shows the results of a 2016 survey in which respondents in the United Kingdom (UK) were asked what reasons make them tempted to sign up to loyalty programs. Among those surveyed, 70 percent said they are attracted to loyalty programs by the rewards available, while 59 percent said they are inclined to join loyalty programs because they are loyal to a business.

What reasons make you tempted to sign up to loyalty programs?*

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Source

Release date

2017

Region

United Kingdom

Survey time period

September 2016

Number of respondents

2,003**

Age group

18 years and older

Special properties

Loyalty card holders

Method of interview

Online survey

Supplementary notes

The source does not give the release date of the survey. ** Number of respondents includes both UK and US residents. Country breakdown is not given.

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Statistics on "Customer loyalty schemes in the UK"

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