Shopping behavior: Consumer purchase influences in the United Kingdom (UK) 2014

This survey shows which of five factors consumers believe has the greatest influence over their purchasing decisions in the United Kingdom (UK), ranked by share of respondents in January 2014. From the survey it is clear that the most influential factor over purchase decisions is price, with 65 percent of respondents agreeing so.

Leading factors influencing consumer purchase decisions in the United Kingdom (UK), as of January 2014

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Source

Release date

February 2014

Region

United Kingdom

Survey time period

January 2014

Number of respondents

560 respondents

Age group

18 years and older

Special properties

Nationally representative (by education, income and gender)

Method of interview

Online survey

Supplementary notes

Numbers may not sum to 100 due to rounding.

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