Italy: average advertising expenditure in the media and publishing industry 2011-2015
This statistic illustrates the average advertising expenditure of the media and publishing industry in Italy in selected years between 2011 and 2015, expressed as a share of annual revenue. According to the study, the advertising costs of the main Italian multimedia publishing groups decreased from 3.8 percent of annual revenue in 2011 to 3.6 percent in 2015.