The Italian media market's value in 2020 amounted to 14.5 billion euros, a six percent decrease from its 2019 value of 15.43 billion. The decrease was likely caused by the impact of COVID-19 on the industry. Out of the total 2020 value, 7.9 billion euros came from advertising alone. The 2020 advertising value marked an eight percent decrease from 2019.
Value of the media market in Italy in 2019 and 2020
(in billion euros)
*The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of -6 percent, which were provided by the source.
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Statista. (July 15, 2021). Value of the media market in Italy in 2019 and 2020 (in billion euros) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/272682/value-of-the-entertainment-and-media-market-in-italy/
Statista. "Value of the media market in Italy in 2019 and 2020 (in billion euros)." Chart. July 15, 2021. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/272682/value-of-the-entertainment-and-media-market-in-italy/
Statista. (2021). Value of the media market in Italy in 2019 and 2020 (in billion euros). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/272682/value-of-the-entertainment-and-media-market-in-italy/
Statista. "Value of The Media Market in Italy in 2019 and 2020 (in Billion Euros)." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/272682/value-of-the-entertainment-and-media-market-in-italy/
Statista, Value of the media market in Italy in 2019 and 2020 (in billion euros) Statista, https://www.statista.com/statistics/272682/value-of-the-entertainment-and-media-market-in-italy/ (last visited May 28, 2022)
