This statistic displays the results of a survey on the distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016. During the survey period, it was found that half of the respondents stated that they bought an even mix of own label and branded products. A further 20 percent stated that the products they buy are mostly own label the supermarkets own labels.
Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016
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Weve. (October 16, 2017). Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016 [Graph]. In Statista. Retrieved February 25, 2021, from https://www.statista.com/statistics/800937/distribution-supermarket-shoppers-product-choices-united-kingdom-uk/
Weve. "Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016." Chart. October 16, 2017. Statista. Accessed February 25, 2021. https://www.statista.com/statistics/800937/distribution-supermarket-shoppers-product-choices-united-kingdom-uk/
Weve. (2017). Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016. Statista. Statista Inc.. Accessed: February 25, 2021. https://www.statista.com/statistics/800937/distribution-supermarket-shoppers-product-choices-united-kingdom-uk/
Weve. "Distribution of Supermarket Shoppers by Product Choices (Own Label versus Branded) in The United Kingdom (Uk) in 2016." Statista, Statista Inc., 16 Oct 2017, https://www.statista.com/statistics/800937/distribution-supermarket-shoppers-product-choices-united-kingdom-uk/
Weve, Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016 Statista, https://www.statista.com/statistics/800937/distribution-supermarket-shoppers-product-choices-united-kingdom-uk/ (last visited February 25, 2021)