UK: distribution of grocery shoppers by choices of branded & own label products 2016
Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016
This statistic displays the results of a survey on the distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016. During the survey period, it was found that half of the respondents stated that they bought an even mix of own label and branded products. A further 20 percent stated that the products they buy are mostly own label the supermarkets own labels.
Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016
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Statistics on "Private label in the United Kingdom (UK)"
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