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UK: distribution of grocery shoppers by choices of branded & own label products 2016

Published by Nils-Gerrit Wunsch, Oct 30, 2018
This statistic displays the results of a survey on the distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016. During the survey period, it was found that half of the respondents stated that they bought an even mix of own label and branded products. A further 20 percent stated that the products they buy are mostly own label the supermarkets own labels.

Distribution of supermarket shoppers by product choices (own label versus branded) in the United Kingdom (UK) in 2016

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Release date

October 2017

Region

United Kingdom

Survey time period

August 2016

Number of respondents

2,065 respondents

Age group

16 years and older

Method of interview

Online survey

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